Although we are first and foremost freight agents and brokers, our skills as salespeople are vitally important. Without the ability to attract and convert prospects into customers, our role as freight brokers and agents would come to an abrupt halt. How do your sales tactics hold up in a new sales climate where the traditional “smiling and dialing” and “always be closing” methods can be counterproductive to prospects who are crazy-busy and overwhelmed by information overload? To succeed today, we need to continually be training and learning new and more effective skills in order to better serve our prospects and customers.
